Author Jamie Shanks shows how to reverse engineer your panelists network to tailor your story.
- [Instructor] The most strategic webinars…are designed in advance with an outcome in mind.…Using what is known as turkey slicing,…or also known as the core content marketing strategy,…you're developing your webinar in a sequence…so that it can be carved up into smaller marketing assets.…As an example, if you had a webinar…that talked for 30 minutes in a fireside chat,…it's very difficult to carve it up into sequential pieces,…but if you reframed and redesigned that webinar…to be the top 10 things you need to remember,…you can then carve up each individual piece…to be 10 different blogs, or 10 different infographics,…or 10 different eBooks all on their own,…supporting one giant campaign.…
The better you plan out this sequential order,…the better you're going to be able to carve up…these marketing assets to support and fuel you…for the next 30, 60, and 90 days.…
- Reverse engineering your sales goals into webinar registrants
- Analyzing topics in advance
- Identifying influential panelists
- Marketing and attracting panelists
- Using trends to build your story
- Building a promotional press kit
- Getting the audience involved
- Working with sales on lead development
- Following up after the event
Skill Level Intermediate
Marketing Foundations: Customer Segmentationwith Doug Ladd1h 15m Appropriate for all
1. Planning and Preparation
2. Assembling Your Group of Panelists
3. Assembling Your Story
5. On-Air Webinar Tips
6. Post-Event Promotion and Conversion
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