From the course: Become a Marketing Entrepreneur
Join today to access over 22,600 courses taught by industry experts.
Place, pipeline, and partners
From the course: Become a Marketing Entrepreneur
Place, pipeline, and partners
- [Narrator] You know, if you work for a global agency with offices around the world, you may only think about new business when you're asked to be part of a pitch. But when you have your own firm, you don't have the luxury of all the projects that come in from the agency's network. And you need to figure out how to keep your pipeline active, to manage the stomach dropping extremes of that new business rollercoaster. That's why it's important to figure out the type of clients you want to serve early on and where they're based. Are they local entrepreneurs, startups, regional or global corporations? Of course, this can change depending on how you grow your business. And speaking of growth, you'll also want to determine your place. That is whether you'll have a physical space or be virtual. Of course, there's no one right answer to that. And so much depends on your goals, how much flexibility you may want, your budget…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.