From the course: Growth Hacking Tips
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Pitch using video
- If you do a lot of pitching via email or LinkedIn, you can take it up a notch if you take the time to record an individualized video. You'll set up a script, get yourself near some nice, natural, soft light, hit record on your computer and leave, essentially, a video voice mail. You can then upload that video to YouTube and share a link. Transparency goes a long way in marketing these days and so you might want to say something to the effect of, hey, I was searching for folks in your industry and your LinkedIn profile really jumped out to me. I don't know much about your company but I spent a few minutes on your website and learned that you do XYZ. Look it's no surprise I'm selling something. I've got a product that does ABC and I really think I could help you with XYZ. Can we talk tomorrow at two? By taking the time to record a personalized videos, you'll see that your leads will engage a whole lot more and likely, help…
Contents
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Ask uncomfortable questions1m 31s
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Giveaway smaller prizes1m 49s
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Delegate with outsourcing1m 39s
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Work in a time box1m 40s
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Pretend you have a pivot2m 6s
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Show up often1m 19s
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Leverage podcasts48s
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Pitch using video52s
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Go to sales training1m 13s
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Pitch journalists with snail mail44s
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Test your MVP before it's built1m 40s
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Combat email fatigue1m 25s
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Take advantage of guest blogging1m 3s
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Securing reviews1m 12s
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The truth on money-back guarantees1m 19s
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Shorten your trial length1m 40s
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Upselling before the trial56s
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The psychology of in-group bias1m 23s
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The value of repetition1m 20s
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Consumers will question facts1m 22s
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Secure speaking opportunities1m 31s
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Securing media mentions1m 42s
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Motivate with curiosity1m 31s
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Use a missing link reminder1m 27s
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Capitalize on FOMO34s
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Use great email signatures42s
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Join an association37s
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