Parties

- Parties aren't just for birthdays. … They're a fantastic way to connect with other professionals … in a fun lively setting. … Business events are at risk of seeming too formal, … serious and stuffy … but they're the perfect chance to really be informal. … Now, parties aren't exclusive … to any type of business either. … B2B and B2C companies can use parties to their advantage. … B2B parties commonly maintain a level of professionalism … that you wouldn't see in B2C events … but it's still about having fun. … This can range from throwing a launch party, … retirement party, a ribbon cutting, … a first Friday celebration and even an unbirthday party … but B2C parties on the other hand … focus more on community building … around a certain product or brand. … For example, Coca-Cola might throw a block party … with free soda which builds brand awareness … while creating a space for people to make happy memories … around the Coca-Cola brand. … The old college adage rings true in the professional world. …