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Paid, owned, and earned media

Paid, owned, and earned media: Marketing Foundations: Integrated Marketing Strategies
Paid, owned, and earned media: Marketing Foundations: Integrated Marketing Strategies

Learn why there is no longer a "media" plan. Instead, it is about the integration of relevant communications to reach the right customer with the right message, at the right time, and at the right place.

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Skill Level Intermediate
2h 5m
Duration
4,946
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