From the course: Lifecycle Marketing Foundations

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Overview of the lifecycle stages

Overview of the lifecycle stages

From the course: Lifecycle Marketing Foundations

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Overview of the lifecycle stages

- Now we're going to start to really get our hands dirty. We are going to work on the stages of your hourglass, of your lifecycle . So imagine those seven stages as boxes, know, like, trust, try, buy, repeat, and refer. And to the right of those boxes, you have some lines that I'm just going to simply fill in those boxes. What are you doing to get people to know about your business? And don't forget a referral might fit into that box. What are you getting people to do to like or respect or want to know more about your business? How are you building trust? What is your try, your buy, your repeat, your refer? Now you may not have all of these. At first, we just want to acknowledge that they exist and that we need to start filling in those boxes. Now, a couple of things, buyers don't always go through these stages in linear fashion. They don't always jump from one to the next. Sometimes they consume several stages in…

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