Organizing your content

- [Narrator] By now you're getting the idea…that if you want your business blog to succeed…you've got to be organized.…A great tool to help manage that…is a content or editorial calendar.…Editorial calendars aren't new.…Media and journalists have been using them for years.…They're an effective way to ensure…you have a good pipeline of ideas for your blog…and we've included a content calendar template…you can use in the exercise files.…Audrey Topsy has already developed…a content calendar for her business…and uses it to stay on track.…

So I asked Audrey to tell me about…how she populates her content calendar…with ideas for her blog.…- [Audrey] I'm a creative person by nature…and that's always been the approach…I take with my business.…I guess my blog is another outlet for that.…I want it to inspire my customers…and keep Topsy Turvy top of mind.…- [Narrator] Would you say it's successful?…- [Audrey] I think it is and it isn't, if that makes sense.…Some posts make me really proud,…while others kind of fall flat.…- [Narrator] That's pretty common.…