Learn about some social media channels, such as photo sharing, micro-blogging, message boards, and reviews.
- Not all social media is equal.…Understanding each channel and its strengths…will help you find the right audience for your content.…In this video I'll be covering the secondary group…of social media channels…which fall into a wide variety of categories.…A broad category in social media is photo sharing.…You see this in Pinterest, Instagram, and Snapchat.…Pinterest's focus is on developing pinboards…with images, articles, and media…based on personal interests,…things like recipes, how tos, and funny animal pictures.…
These interests are organized…by each user and shared across the network,…allowing others to add to their boards as well.…Instagram and Snapchat have been developed more…for the in-the-moment selfie movement.…They give users a publishing platform…for their selfies, moments with friends,…favorite places, and foods.…Like Facebook, people follow other users…and scroll through a feed…to see what others have posted.…The next category is microblogging,…a form of blogging but with limited space.…
Twitter is the best known example of this format…
Author
Matt Bailey
Updated
12/11/2020Released
12/19/2018A free OMCA practice exam is available to LinkedIn Learning members courtesy of OMCP. Use voucher code LIOMCA4 for free access to the OMCA Practice Assessment here: https://omcp.org/for-linkedin-omca-course-participants/
The practice assessment reveals strengths and areas where you may want to review. Scores 70% and higher correlate well to a passing score on the certification exam.
- Performing keyword research for SEO
- Building links
- Managing and measuring SEO campaigns
- SEO for local business
- Targeting, matching, and bidding on keywords for paid search advertising
- Writing compelling paid search ads
- Developing content that target specific audiences
- Using influencers for content marketing
- Investing in an email marketing lists
- Designing an email with a strong call to action
- Developing a social media marketing strategy
- Advertising on social media
- Engaging mobile users
- Designing for conversion
- Using landing pages to sell
- Copywriting tips
- Collecting analytics data
- Automating marketing
- Developing customer loyalty
Skill Level Beginner
Duration
Views
-
Introduction
-
1. Search Engine Optimization (SEO)
-
Performing keyword research3m 14s
-
Grasping the basics of SEO3m 30s
-
Encountering SEO obstacles3m 58s
-
Managing SEO campaigns3m 48s
-
Reporting SEO measurement3m 29s
-
2. PPC: Paid Search Advertising
-
Targeting keywords4m 11s
-
Matching keywords5m 1s
-
3. Content Marketing
-
4. Email Marketing
-
Investing in your list3m 29s
-
Segmenting your list2m 27s
-
Defining and fighting spam4m 18s
-
5. Social Media
-
Advertising on social media4m 16s
-
6. Mobile Marketing
-
Engaging mobile users3m 48s
-
Pushing mobile campaigns3m 51s
-
Targeting mobile ads2m 27s
-
7. Conversion
-
Testing for improvement2m 45s
-
Developing heuristics3m 36s
-
Using landing pages to sell3m 14s
-
Designing for conversion3m 54s
-
Copywriting for results3m 50s
-
8. Analytics
-
Collecting analytics data4m 17s
-
Defining goals and KPIs2m 23s
-
9. Marketing Automation
-
Centralizing data in the CRM3m 47s
-
Conclusion
-
Next steps1m 31s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Organizing secondary social media channels