B2B is a team activity. Selecting and managing the right team assures your success.
- Good marketers know the value of a diverse…and talented team of colleagues to help develop…and execute pricing strategy.…You'll need to draw on their expertise,…their market knowledge, possibly their resources,…and their network.…Your team will include colleagues inside the company…as well as external partners, like advertising…and promotional firms.…So let's review the various roles…of your cross-functional team.…First is finance.…Your finance department plays a very important role…in making sure you have sufficient information…to set or adjust prices.…
Finance partners will also help you in the measurement phase…of the planning process.…They'll help you quantify your ROMI,…return on marketing investments, and help find ways…to improve in the next business cycle.…Marketing research is another key role…you'll need on your team.…Your company may have a separate…marketing research department, or it may outsource it,…but either way, you'll need their help…understanding stakeholder needs, sources of value,…and testing price sensitivities.…
Released
3/27/2018Drew explains how to think about price when it comes to B2B business transactions-and understand the important relationship between cost, price, and value. He also shows how to define value, identify stakeholders, and link pricing to your overall marketing strategy. Plus, learn to use tools such as the value ladder and pricing tiers to gain leverage in price negotiations.
- What is B2B pricing?
- Defining value
- Linking marketing and pricing
- Creating pricing tiers
- Managing pricing competition
Share this video
Embed this video
Video: Organizing for B2B pricing