Organizing for B2B pricing

- Good marketers know the value of a diverse…and talented team of colleagues to help develop…and execute pricing strategy.…You'll need to draw on their expertise,…their market knowledge, possibly their resources,…and their network.…Your team will include colleagues inside the company…as well as external partners, like advertising…and promotional firms.…So let's review the various roles…of your cross-functional team.…First is finance.…Your finance department plays a very important role…in making sure you have sufficient information…to set or adjust prices.…

Finance partners will also help you in the measurement phase…of the planning process.…They'll help you quantify your ROMI,…return on marketing investments, and help find ways…to improve in the next business cycle.…Marketing research is another key role…you'll need on your team.…Your company may have a separate…marketing research department, or it may outsource it,…but either way, you'll need their help…understanding stakeholder needs, sources of value,…and testing price sensitivities.…