From the course: SEO: Videos
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Organize keywords
- [Instructor] Simply having a list of keywords can help your understanding. But to take the next step and really work through these concepts it will enable you to write better titles faster that get the searcher's attention. The first step is to examine the lists of words that you've gathered to find the core concepts. If you are promoting videos for a business or a product you want to ensure that you are using the words that searchers use. Sometimes businesses have their own language or nomenclature for products, and in using it, they're not able to be found for the words that their customers use. So first, consider your channel and channel description. How would you describe your channel after working through the keywords? Then, look at the category level. How can you group the searcher's queries by major categories? Here's where you identify the primary category terms. Here's an example of this for dog obedience.…
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