From the course: Voice Search Marketing

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Optimizing for voice assistants

Optimizing for voice assistants

From the course: Voice Search Marketing

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Optimizing for voice assistants

- Another element that's sure to change voice search is AI in voice assistants, artificial intelligence. In other words, the commands and the conversation that we have are going to now learn, and they're going to actually become empowered by what they learn to actually do things for us and fix things for us. We have to pay attention to how that change is going to ultimately impact voice search. One of the players that you want to make sure you take note of is Google Duplex. This is Google's AI voice assistant that will allow you to do things like, hey, schedule a reservation for me. Hey, find this information for me. And the voice assistant can actually have a phone conversation with somebody who is scheduling a reservation. Imagine what that's going to mean, and when it comes to the Google assistant and it comes to select Pixel phones, you're going to have what are essentially voice response systems that are becoming almost human-like. So how do you need to prepare your business, not…

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