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Optimizing paid, earned, shared, and owned media

Optimizing paid, earned, shared, and owned media: Social Media Marketing: Optimization
Optimizing paid, earned, shared, and owned media: Social Media Marketing: Optimization

Learn about the overlap between paid, earned, shared and owned media, or PESO. Plus, understand how to strike the right balance of paid and organic content for your business.

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Skill Level Intermediate
46m 6s
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