Create curiosity and you're likely to move someone from the middle of the funnel to conversion. Learn how content marketing plays a huge role in creating curiosity, reinforcing your brand values, promoting your innovations, and more.
- When it comes to the middle of the funnel,…there is typically a laundry list…of available improvements.…Much of that will come from your marketing sequences…and identifying how to refine your messaging.…You may also need to add or remove touch points…and expand upon how you handle nurturing.…You'll continue to try new messaging,…develop new marketing collateral,…and adjust your touchpoints to meet…the needs of your consumer.…But let's take a step back.…If we really think about it,…the best way to get someone through…the middle of the funnel is to make them…self motivated to move through it.…
If the consumer is motivated and enthusiastic,…they'll pull themselves down the funnel on their own.…So, how do we do that?…By creating curiosity.…Give the consumer appealing information,…but don't give too much away.…Why do people trade an email for a white paper?…Because they're curious what it has to say.…Why do you read all the product specs…on that new Apple iPhone?…Because you're curious about their claim…it's the fastest phone on the market.…
Learn about the five unique segments of the funnel: awareness, interest, desire, action, and loyalty. Explore touchpoints and discover how to create campaigns that drive customers through the funnel. Plus, find out how to improve the performance of your funnel, and evolve it to meet the changing needs of your business and your buyer.
- What is the marketing funnel?
- Segmenting the marketing funnel
- Mapping the buyer's journey
- Creating a marketing sequence
- Converting: Moving through the funnel
- Improving the funnel
- Evolving the funnel
Skill Level Beginner
1. Marketing Funnel Basics
2. Marketing Funnel Segments
3. The Buyer's Journey
4. A Marketing Sequence
A funnel scenario3m 57s
5. Moving Through the Funnel
6. Improving Funnel Performance
7. Evolving the Funnel
Next steps1m 15s
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