Optimize your website for lead generation

- [Instructor] Your website is the first impression…that your prospect sees when learning about your company.…So it's incredibly important to optimize your website…for lead generation.…When it comes to converting leads into customers,…your website will make or break your programs.…Remember it is the ultimate first impression.…Many of the lead generation programs that you will run,…will actually drive traffic back to your website.…Pay attention to the following attributes…when it comes to your website.…Usability and design.…

Usability as in how somebody navigates through your site…and design as in the look and feel.…Website forms, so how are you asking for information…from your prospects?…Website calls to action.…So what are the different things throughout the website…that you're asking visitors to do?…Multiple paths to conversion.…You want to make sure you have more than one thing…that you're asking a lead to do.…So not only are you asking for a demo,…but you might also ask for a lead to download an ebook,…or to contact you.…