Author
Released
6/29/2018Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
This course is part of a Learning Path approved by the American Marketing Association.

Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is online marketing?
- What makes a website effective?
- Working with a designer or developer
- Creating engaging web copy
- How online analytics work
- Using goal tracking
- Exploring the conversion funnel
- Defining key performance indicators (KPIs)
- Essential SEO techniques
- Conducting keyword research
- Creating a content strategy
- Leveraging local SEO
- Understanding who's on social media
- Marketing with Facebook, Twitter, LinkedIn, and Pinterest
- Creating compelling video marketing campaigns
- Building an email marketing plan
- Finding and engaging influencers
- Running A/B marketing tests
Skill Level Beginner
Duration
Views
- Marketing is a fundamental part of every business, and in today's market it moves fast. It seems every day there's a new tool, a new tactic, and a new report in regards to marketing. In this course, I'm going to guide you through the hyperactive and accelerated marketing landscape. I'll walk you through the ins and outs of building a digital strategy and driving awareness to your business. This includes everything from evaluating your website to looking at the future of online marketing. Hi, I'm Brad Batesole, and I've been in the world of marketing for over 15 years.
In this course, I'll be showing you how to integrate analytics into your workflow, touch on the foundations of SEO, and look closely at creating your first text and display ads. We'll also explore the rapidly changing world of social media and video marketing. There I'll be giving you insights into each of the major platforms, along with helpful tips to make your campaigns a success. Together, we'll also look at e-mail marketing, content marketing, influencer marketing, and mobile marketing. Whether you're looking to start your own home-based business or working for a large corporation, you'll find the skills you need to connect with your customers online all in this course.
Let's get started.
Related Courses
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Advanced Branding
with Brad Batesole1h 10m Advanced -
Marketing for Small Business
with Brad Batesole1h 16m Appropriate for all
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Introduction
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What is online marketing?2m 37s
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1. Digital Marketing Strategy
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Building a business strategy3m 22s
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Building a brand strategy5m 31s
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2. Exploring Digital Marketing
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Definitions and terminology4m 32s
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The marketing funnel2m 23s
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The buyer journey5m 1s
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3. Starting with Your Website
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Choosing a domain name4m 9s
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Building a site yourself4m 7s
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Making your website convert5m 21s
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Creating engaging web copy3m 54s
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Choosing responsive design2m 13s
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4. Foundations of Analytics
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How online analytics work3m 23s
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Tracking your campaigns7m 21s
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Using goal tracking7m 6s
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Defining your KPIs2m 42s
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5. Search Engine Optimization
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How SEO works2m 17s
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Conducting keyword research7m 17s
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Conducting a quick site audit10m 54s
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Crafting a content strategy1m 46s
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Leveraging local SEO3m 41s
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6. Search and Display Marketing
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Launching text search ads8m 34s
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Launching display search ads7m 27s
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Deciding on your budget6m 24s
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A look at reporting11m 5s
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Generating reports3m 37s
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7. Social Media Marketing
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Who's using social media?3m 52s
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Marketing with Facebook13m 52s
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Marketing with Twitter9m 36s
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Marketing with LinkedIn5m 40s
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Marketing with Pinterest3m 38s
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8. Video Marketing
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Creating compelling content2m 24s
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Promoting videos on YouTube4m 43s
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9. Email Marketing
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10. Content Marketing
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What is content marketing?2m 17s
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11. Mobile Marketing
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Mobile applications3m 6s
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12. Expanding Your Digital Marketing Skills
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13. Influencer Marketing
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Conclusion
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Next steps1m 21s
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Video: Connecting with customers online