Ongoing career development

- A marketer's job is never really done.…There's always opportunities to learn new skills,…gain experience, and evolve as a professional…to remain a competitive candidate,…and ensure career longevity.…Here's how to continue to excel…in your career as a marketer for the long-term.…Spend time on tasks that allow for shallow learning,…and others that provide you with opportunities…for deep-dive learning.…One isn't better than the other.…They're actually complimentary ways of learning.…Shallow learning is when you're…actively embracing new skills,…and taking on new information at a broad level,…in small bursts, over short periods of time.…

An example of shallow learning…would be reading an article about a topic,…or listening to a podcast episode…to get a 15 minute overview on a subject.…Shallow learning is one of the best ways…to explore and get an introduction…to a range of marketing topics…before making a more involved commitment.…Beyond articles and podcasts,…networking and attending events…is a fantastic way to get an introduction to,…