From the course: Improve SEO for Your Ecommerce Site
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Off-page SEO best practices
From the course: Improve SEO for Your Ecommerce Site
Off-page SEO best practices
- [Instructor] Having a well-crafted website is only half the battle when it comes it search engine optimization. It is also important to have an SEO strategy that does not directly include things that happen on your website but elsewhere on the internet. This is also known as an off-page SEO strategy. Ecommerce off-page SEO is the things you do away from your website to help improve your site's overall search engine optimization. But why is off-page SEO important? Well, it helps with building trust, it helps with establishing relationships, it helps with building authority. Off-page SEO often looks at things such as social media marketing and also blogger outreach. This can help build trust with the people who come to your website. It can also help you to establish really good relationships with other websites similar in your industry, and it can help you to build authority, as these relationships you build can often lead…
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