From the course: Setting a Marketing Budget

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Objective and task

Objective and task

- [Instructor] Objective and task. The objective and task method of budget setting is often considered to be the most effective and logical, because it's the marketing plan that is used to determine the marketing budget. The budget is developed simply by estimating the expenditure needed to achieve the desired marketing objectives. However, it's not always the most realistic or affordable method for a business. But perhaps it's the best place to start, and can be used in combination with one of the other methods. Having listened to the different options, how will you set your next marketing budget?

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