From the course: Public Relations Foundations
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Next steps
- Congratulations on completing the PR Foundations course. Now you're ready to kick off your PR program. Gather your PR team to discuss how you'll move through strategy and planning to build awareness and relationships. Make sure your PR plan matches your current resources. You've learned that PR's role is to communicate for your company and to monitor how groups perceive messages. So the tools you explore and put in place have to be right for your team. Have your team demo and test. If they're using the tools then you'll want them to feel comfortable with the selection. As you gear up for storytelling from different channels, get in the habit of sharing on the inside of your company too. Use a shared space, it'll really help the ideas and the information to flow internally and externally as well. For your measurement, set you KPIs and benchmark over time. However, it's okay to test different metrics and explore platforms to measure outside of your existing campaign dashboard…
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