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Next steps: Soon Yu on Creating Timeless Brands
Next steps: Soon Yu on Creating Timeless Brands

In this video, recall the three most important things to do first—one, understand your key POD; two, create noticing power by developing a signature for this POD; and three, infuse this signature with newness to develop staying power.

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Skill Level Appropriate for all
15m 58s
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Skills covered in this course
Branding Marketing

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