From the course: Building an Integrated Online Marketing Plan
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Next steps
From the course: Building an Integrated Online Marketing Plan
Next steps
- Congratulations, you made it. You now have a better understanding of building an integrated, online marketing strategy. I hope this course has taught you that a few days spent in research and planning can save hundreds of hours of pointless activity. First, by planning your content, you can target specific marketing across the right channels and extend beyond your initial post. Feel free to modify, to make your plan work for your business. Second, don't be afraid to fail. Learning from your attempts and applying those lessons will increase your effectiveness, as long as you know why it failed and what to do about it. Third, always let data be your guide. There will be no shortage of articles and headlines shouting about the next big marketing fad. Evaluate them in terms of what works for your business. Next, keep learning about human behavior. Test your ads, landing pages, content, and calls to action. Testing and improving your own marketing is the surest way to find success…
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