Join Deirdre Breakenridge for an in-depth discussion in this video Next steps, part of Marketing Foundations: Competitive Market Analysis.
- Congratulations!…You've completed this competitive analysis course.…Your insights and learnings through the course…will help you to uncover vital information…about your competitors and your own standing in the market.…Now you have the knowledge to get started…on your path to competitive advantage.…Here are a few steps you can take going forward.…First, follow up with your executive team…to ensure they don't have any additional questions…about your research.…Second, make sure your leadership team…is on board with your findings.…
Third, weave in your analysis…as part of your overall business and market planning.…And fourth, keep your ear on the ground.…You want to constantly learn about…what's happening in your industry.…Good luck with all of your research and analysis…and the product success that results.…If you'd like to share your experience,…please connect with me on Twitter.…I'm @dbreakenridge,…or connect with me on LinkedIn.…I hope you've enjoyed this course.…Now you can lay your own foundation…to define your competitive advantage.…
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- Explain the benefits of a competitive analysis.
- List three elements to include in a competitor profile.
- Recognize the biggest challenge when researching your own strengths and weaknesses.
- Recall the advantage of knowing your competitor’s strategies.
- Identify three elements included in competitor research analysis.
- Define the elements that make up the SOAR framework.