- And that is it for this course…on building your brand strategy.…Thank you for joining me in this course.…You now have the tools and the knowledge…that it takes to create a hard working brand strategy,…and to activate it in a concerted, powerful way.…To learn more about brand strategy,…and to stay in touch with me,…please visit my website at ironcladbrandstrategy.com,…and follow Ironclad Brand Strategy on LinkedIn.…Remember, your brand strategy is your north star.…It is your essential tool to guide your growth.…
When you use it to filter all of your decisions,…you are in good stead to grow your business…with intention, clarity and focus.…
In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
- Framing your strategy
- Crafting your brand promise
- Defining your brand character
- Activating your strategy
- Identifying your plan of action