- Congratulations on finishing this course.…By now, I hope you've learned best practices…of B2B marketing, from setting objectives,…to understanding your competition,…to writing an effective B2B marketing plan.…I want you to remember that marketing…is a dynamic field that's constantly evolving,…so here are a few resources to help you stay on top…of B2B marketing trends:…Business Marketing Association,…Data and Marketing Association, and Forrester's Blog…for B2B marketing professionals.…
Lastly, I encourage you to stay in touch,…connect with me on LinkedIn, or visit my website…for marketing best practices and tools.…Thanks for watching and I wish you the best of success.…
- Learning the role of a B2B marketer
- Maximizing the relationship between B2B marketers and sales
- Setting objectives
- Writing different types of objectives
- Benchmarking against objectives
- Identifying your competition
- Anticipating future trends
- Developing a marketing strategy
- Developing buyer personas
- Writing an insightful creative brief
- Measuring and optimizing
Skill Level Beginner
Marketing Foundations: International Marketingwith Doug Ladd1h 59m Intermediate
Marketing Foundations: Customer Decision Journeywith Dina Shapiro50m 50s Intermediate
1. Business-to-Business Marketing Basics
2. Setting Objectives
3. Understanding the Marketplace
4. Developing a Marketing Strategy
5. Being Human
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