Your work with content marketing is never complete. Learn how to continue to evolve your content measurement practices to make more informed decisions.
- Thanks for watching.…You finished my course on measuring your content marketing,…and now you're ready to start building out content campaigns…that are goal-oriented…and focused on driving measurable results.…There's no such thing as perfecting the measurement process.…You'll need to continually evolve…to adapt to the changing industry…and cater to the changing priorities of your company.…To stay aware of the best ways…to measure your content marketing,…read The Content Strategist and Content Marketing Institute,…and check out my website.…
There you can read my blog…and sign up for my almost weekly newsletter…where I share tips on how to succeed…with content marketing without the hype.…And connect with me on LinkedIn and Twitter.…I'd like to hear about your progress with content marketing…and answer any questions you may have.…Now that you're able to accurately measure the success…of your content marketing,…I'm confident you'll start producing more impactful content…that resonates with your customers.…
- Determine the benefits of content measurement.
- Define benchmarking.
- Identify the stages of the buying process.
- Compare vanity and actionable metrics.
- Identify an attribution framework.
- Explore how to automate reporting by a stakeholder.
Skill Level Intermediate
1. Why Measure
Challenges to address3m 24s
2. Create a Campaign
3. Choose Content Format and Channel
4. Pair Metrics
5. Set Up a Reporting System
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