Next steps

- Congratulations on finishing this course.…By now, I hope you've learned that it takes four types…of integration vertical, horizontal, external and internal…all working together to create a seamless experience…across internal and external stakeholders and touch points.…While we've covered a lot in this course, I want you…to remember that integration is a test and learn approach,…so you should optimize and evolve…your integration planning and process to stay relevant.…If you're interested in gaining more insights…about world-class brands with integrated marketing,…I recommend joining the Association of National Advertisers…or attending their conferences…if you're a US-based marketer or advertiser.…

Joining the four A's or World Federation of Advertisers…or signing up for their webinars or events,…if you work for an ad agency,…or subscribing to Effie for access…to the most effective brands marketing case studies.…Lastly, I encourage you to stay in touch.…Follow or connect with me on LinkedIn or visit my website…