From the course: Pricing Strategy: Value-Based Pricing
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Next steps
- Thank you for joining me on this course on value-based pricing. I trust that applying some of the learnings will help you increase your profitability. Keep in mind that capturing the value you deserve requires that you generate superior customer insights, co-create more value, and communicate that value to increase the customer's willingness to pay. The predominant pricing strategies we discussed are fencing and choosing the best price carrier. We saw how discounts are double trouble and how you can improve the value perception of your offering through pricing psychology. We saw concrete examples of framing and anchoring, decoys, and loss aversion. Taking it all together, this course provided the mindset, the strategies, the tactics, and the psychology to run a more successful business with value-based pricing. I invite you to connect with me on LinkedIn and Twitter. You can also follow my pricing blog at pricinglessons.com. This is it! Go out there and charge more.
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