From the course: Marketing Foundations: Integrated Marketing Strategies
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Neuromarketing
From the course: Marketing Foundations: Integrated Marketing Strategies
Neuromarketing
- How important is color to your brand? Well, nearly 85% of consumers believe that color improves brand recognition and consider it the number one reason for buying a product. We all know that colors are associated with different feelings. Red, for instance, signifies boldness, excitement, and energy. All perfect emotions for brands like Coca-Cola, Target, and Netflix. Blue, on the other hand, conveys strength, honesty, and trust. So it's no surprise that social networks like Facebook, Twitter, and LinkedIn have all embrace it. Not to mention other well-known brands like American Express and IBM, Big Blue. At Blue Focus Marketing, we like blue so much that we even put it in our name. Why? We believe that branding is all about building trust and engaging with integrity and confidence. And we wanted the brands we consult with to identify us with these core values. Our strategic use of color is one of the many examples of neuromarketing. But what is neuromarketing? According to Kevin…
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