From the course: SEO: Videos

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Nail an introduction that suits your audience

Nail an introduction that suits your audience

From the course: SEO: Videos

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Nail an introduction that suits your audience

- [Instructor] Your introduction is going to set the stage for your video. Regardless if your video is two minutes, 20 minutes, or over an hour, your introduction still has to inform and engage. There are many different type of introductions that you could develop. I'm going to cover some of the essential elements and you can take that and build out your own business's video personality. In the first 10 seconds, you have to introduce the content. If you are the primary character in your videos and your personality is the main focal point then you need to welcome your viewers and make a personal connection. Some established channels or brands take this a step further and add in a standard introduction or a short musical bumper which emphasizes the brand and then moves into the content. Gamers with established audiences are able to pick up the video just like a conversation. However, if your goal is to inform, educate,…

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