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Mollie Spilman: Win with speed and agility

Mollie Spilman: Win with speed and agility: Master the Strategies, Methods, and Metrics of Champion Marketers
Mollie Spilman: Win with speed and agility: Master the Strategies, Methods, and Metrics of Champion Marketers

One reason why traditional companies sometimes fail in their social marketing efforts is what Mollie Spillman calls “paralysis by analysis”. Whereas traditional media campaigns—television, radio, newspaper—require months of careful planning because they’re not easily adjustable once deployed, social media rewards agility in monitoring and responding to consumer reactions in real-time. If you're tasked with helping your company make the shift to social, this lesson is for you.

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Skill Level Intermediate
32m 1s
Duration
156
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Skills covered in this course
Marketing Online Marketing

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