Mollie Spilman points out that many of the most powerful dashboards for campaign tracking on social media are created by third parties. Another option, she says, is to have your own product person design an in-house dashboard. Her advice? Determine the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time and keep it simple.
(calm music) … - [Narrator] One of the great things … about digital on these social platforms … are not the platforms themselves … but also third party companies that have created services … around those platforms. … So there's many, many many different companies … that are successful and growing … that only provide marketing services … for Facebook, for example. … You know, then there are ones … that work across all social platforms, … but I think one of the biggest benefits to especially, … you know, companies starting out … and trying to figure this out is some of these companies, … or even you could hire a contractor … or a product person in your team to create dashboards. … And so there's really intuitive, informational dashboard. … So, if you say these are the five biggest KPIs for me, … these are the indicators that are going to show me … if my marketing is successful … or if there's something going wrong drastically. … And so having that marketing team all have access … to this dashboard that is showing …
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