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Mollie Spilman: Get the right message to the right people at the right time

Mollie Spilman: Get the right message to the right people at the right time: Master the Strategies, Methods, and Metrics of Champion Marketers
Mollie Spilman: Get the right message to the right people at the right time: Master the Strategies, Methods, and Metrics of Champion Marketers

Mollie Spilman points out that many of the most powerful dashboards for campaign tracking on social media are created by third parties. Another option, she says, is to have your own product person design an in-house dashboard. Her advice? Determine the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time and keep it simple.

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Skill Level Intermediate
32m 1s
Duration
158
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Skills covered in this course
Marketing Online Marketing

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