From the course: Marketing to Generation Z

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Minimum viable product (MVP): Gen Z wants to be first to market

Minimum viable product (MVP): Gen Z wants to be first to market

From the course: Marketing to Generation Z

Start my 1-month free trial

Minimum viable product (MVP): Gen Z wants to be first to market

“

(funky music) - How cool is this? I just got invited to beta test LinkedIn's brand new app. - Ooh, it's brand new, wait till 2.0. There's going to be bugs. Wait for some reviews, not now, not now. - Not now, why wouldn't I at least try it? - Because there's going to be problems and you definitely don't want to do it yet, wait. - Problems, there's always going to be problems. And that's fine, and there really is a new era of marketing. It's not about waiting to roll out your product until you're perfect. Gen Z wants to be part of that testing and beta phase. We love to give you our feedback, what we like, what we don't like, and it starts with you know obviously MVP. You know what it stands for. - I know what MVP stands for. And it's really nice that you recognize that it does start with me 'cause I've worked super hard and you work that hard you could be the most valuable player too. - Ooh, it actually stands for…

Contents