From the course: Marketing to Generation Z

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Micro-influencers: Gen Zers needs to see themselves

Micro-influencers: Gen Zers needs to see themselves

From the course: Marketing to Generation Z

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Micro-influencers: Gen Zers needs to see themselves

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(upbeat music) - So, what you as a marketer really need to understand is that it's the end of the celebrity endorsement as we know it. - Jonah, really excited about your car, and I've been thinking about it, I think you should get a Lincoln. - A Lincoln? - Yeah, I was watching Matthew McConaughey on TV, and man, he really sells that car, you should see him driving it, I kind of saw you in it. No, okay. A Lexus, that was the other one. Jude Law is in this ad for Lexus, at night, it's black, I could kind of see you, it's sleek. Hm, well, I guess you'll find what you want, but obviously insurance, that's a no-brainer, you need insurance. - Of course. - You thinking The General? - General, why? - Yeah. - Shaq, he promotes The General on TV, and I mean, come on, Shaq clearly wouldn't sign up for it if he didn't know what he was talking about. I think you should maybe at least check out The General, Shaq's got it. -…

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