The Meetup platform helps you easily and affordably spread your brand in a way that delivers value to attendees. In this video, learn how to create a group and launch a Meetup event with confidence.
- Your offline strategies … will often intersect with your online efforts. … And if there's one thing the internet … really has going for it, … is the ability for businesses to connect with customers … like never before, … especially when it comes to networking … or arranging in-person events. … The site meetup.com or Meetup … has opened the door for businesses … looking to expand their reach. … Meetup is an online platform … that connects users through niche-specific groups. … Meetups are casual gatherings … that lets you connect with new people … with similar interests. … There are meetups for cat lovers, … knitting enthusiasts, programmers, … and nearly everything in between. … While Meetup is great for finding … a dungeons and dragons group, … businesses can also use it to grow their brand. … Now, you might still be trying to figure out … if this would really be worth your time, … but consider this, … hundreds of people join Meetup every day, … and I bet that many of them … are interested in what you're selling. …
Author
Brad Batesole
Updated
12/11/2020Released
9/19/2018- Identify the pros and cons of offline marketing.
- Recognize the fundamentals of audience development in offline marketing.
- Recognize how to break down expenses when setting up an offline marketing budget.
- Explore the elements of using direct mail in offline marketing.
- Examine the use of events such as promotional giveaways and trade shows in offline marketing.
- Identify the pros and cons of using print advertising in offline marketing.
- Break down the benefits of television and radio advertising.
- Explore the fundamentals of using promotions in offline marketing.
Skill Level Beginner
Duration
Views
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Introduction
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1. Offline Marketing Overview
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What is offline marketing?2m 35s
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Audience development3m 45s
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2. Budgeting
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Deciding how much to spend4m 24s
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3. Direct Mail
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Direct mail overview2m 24s
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Direct mail best practices4m 16s
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Budgeting for direct mail4m 20s
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Mailing lists4m 22s
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4. Events
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Trade shows4m 48s
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Meetups4m 30s
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Speaking opportunities3m 23s
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Parties3m 37s
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Promotional giveaways4m 46s
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5. Print
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Intro to print advertising3m 21s
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Business cards2m 42s
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Newspaper and print ads2m 45s
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Flyers and banners3m 20s
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Magazine ads2m 58s
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Billboards3m 24s
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Door hangers3m 36s
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Coupons3m 9s
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6. Television and Radio
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TV advertising5m 15s
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Radio advertising3m 4s
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7. Outreach
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Getting media mentions4m 10s
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8. Promotional
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Sign spinners4m 51s
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Guerrilla marketing3m 43s
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Sponsorships2m 19s
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Contests2m 30s
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Curbside advertising1m 46s
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Conclusion
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Exploring marketing further1m 12s
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Video: Meetups