From the course: Leading a Marketing Team
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Meet your new team
- Marketing is a team sport, and you need to build the most competent team you can. So the key is, how do you get off to a great start with your team? After all they'll have lots of questions about you and perhaps some anxiety about change. You need to share your marketing philosophy, your experience, and your agenda for the year. Give them a sense of how much change they should expect, you need to build trust and credibility right from the start. Here's some tips for your very first meeting with your marketing team. First, tell them what a privilege it is to be in this new role, and that's because it is. If you go into this new role with an attitude of, "Hey, I'm the greatest gift of marketing there ever was," they'll sense it right away. That'll be seen as arrogant and aloof, don't go there, humble down. Next, ask each member to introduce themselves, what's their background, what do they do, and what do they like most…
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