From the course: Content Marketing: Podcasting for Business
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Measuring success
From the course: Content Marketing: Podcasting for Business
Measuring success
- [Instructor] When it comes to measurement, there's no one size fits all. The key is figuring out which metrics you're going to track, what timeframe you're covering and how the key performance indicators you select contribute to your business objectives and goals. Let's look at Baking Disasters, Topsy Turvy's new podcast. I asked Audrey to share her business objectives. - [Audrey] My plan is that the podcast will grow our email newsletter subscriptions 10% by the end of the year. I also want to increase custom cake orders by 5% in our slower months of October and November, the low sugar season as I call it. How can I measure whether the podcast's helping achieve that? - [Instructor] Let's look at Audrey's first objective, growing newsletter subscriptions. Audrey has historic data, that is she knows what her current subscription numbers are and how they've changed over time. She can use that as a benchmark and compare it against whatever increase her podcast brings in. She could also…
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