From the course: Marketing to Generation Z
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Meaning isn't enough: Gen Z cares about cause and quality
From the course: Marketing to Generation Z
Meaning isn't enough: Gen Z cares about cause and quality
(upbeat music) - We all know what it's like to market to millennials. We've been doing that for years, and in fact, we learned that millennials are taught by their boomer parents to do whatever they could to make the world a better place. So when millennials were old enough to buy things, they told the companies that were making the things that the merchandise had to come with meaning. Oh, and everyone loved meaning, because it was all about making the world a better place. Some meaning helped children learn how to read, others helped people get a pair of shoes, or a pair of glasses, some of these meaningful actions help peopled people far away, and others really close by. But one thing was for sure: millennials really taught the world that you can buy merchandise that also makes a difference. It was the era of the social entrepreneur. Millennials were so in love with meaning that they were willing at times to even…
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