From the course: Introduction to Content Marketing
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Maturing content operations
From the course: Introduction to Content Marketing
Maturing content operations
- Let's say your content marketing program succeeds. Let's say your boss and coworkers and customers want more. How will your handle the demand to grow? It's never too early to consider the question because the demand can sneak up on you and become intense very quickly. So to help you grow, I'm going to share three insights about scaling operations for your content marketing program based on my recent research with nearly 200 content professionals. The first insight is to use data to optimize your content planning and production. This means understanding what content performs well in accomplishing your content marketing goals and what doesn't so you can do more of what works well. For instance, the Centers for Disease Control and Prevention has found its fact sheets consistently perform well across different topics and audiences. So this government agency has made the fact sheet format a mainstay of their content approach.…
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