Marketing program #9: Trade shows and events

- Boy oh boy, I love this next program … and I think every business needs to do this. … This is trade shows or events. … So, if you're B to B or even if you're B to C, … you have to do trade shows, I believe, out there. … But not every business needs to do trade shows. … If you're a local business, you might actually do events … like local farmers markets or other types of events. … I think it's a great way to establish yourself. … Let me give you a quick example. … There's a phenomenal restaurant, … it's kind of a hole in the wall, … and they actually started out … just doing a weekly, local event with their barbecue wagon. … They just hooked up a barbecue to the back of their truck. … Down in Petaluma, in the main square, … we had a farmers market every week and they got a following. … And I got to tell you, I didn't know about these people … and then all of sudden, they opened up … this little hole in the wall restaurant. … I got to tell you, lines out the door. … They established themselves just by doing events locally, …