Marketing program #5: Press relations

- And our next program up is public relations, … also called press relations. … You can call them either thing. … I actually call it PR most of the time. … So, PR is basically just a, typically you hire a PR agency … to actually go out and promote certain things. … They actually gets placements. … Like, they get placed in articles … that are talking about your company. … Sometimes, they'll actually place … your thought leadership pieces as well, … which is a very important role of the PR company. … They also get speaking gigs, they work with analysts, … they do a lot of different things. … Now, you can do the role of PR internally … and there are a lot of companies that do that. … But when you're getting started, … you might want to actually outsource this activity. … I can tell you that it does cost a bit of money, … so if you're a brand new company … and you're starting up and you're really on a budget, … maybe two or $3000, … depending on the area of the country you're in. … But here in San Francisco and the Bay Area, you know, …