Learn what the right KPIs are.
- To hone your Agile Marketing craft,…it's important to identify the right measures…for your marketing efforts.…There's no one-size-fits-all for marketing performance data.…Marketing campaigns can be a bit like snowflakes,…unique to themselves and unique to your business.…For Agile Marketing though,…it's important to consider your customer's journey.…Generally speaking, there are four stages.…First, there's awareness.…This is the point in time where a customer…becomes introduced to your product,…or your brand, or service and it can start with…a little bit of recognition.…A potential customer might say something like,…"Oh, I think I've heard of that."…And, it can escalate to a lot of awareness,…where a customer might say something like,…"Oh, everybody's talking about that."…Then, there's purchase intent.…
A customer might say,…"Oh, I've been giving that a lot of thought."…Or better yet, "I've really been…wanting to get one of those."…This is where the customer establishes some perception…as to the value of what you have to offer,…
- Who needs agile marketing?
- Triangulated vs. circular workflows
- Core values of agile marketing
- Data's role in marketing
- Analytics for agile marketing
- Reviewing best practices for data-driven marketing
- How to effectively bring a team together
- Using agile marketing tools
Skill Level Intermediate
The Data Science of Marketingwith Chris DallaVilla2h 21m Intermediate
Marketing Analytics: Setting and Measuring KPIswith Adriaan Brits42m 5s Intermediate
1. The Agile Marketing Playbook
2. Citizen Data Scientists and Agile Marketing
3. Agile Marketing Team
4. Agile Marketing Tools
Next steps1m 4s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.