Learn what the right KPIs are.
- To hone your Agile Marketing craft,…it's important to identify the right measures…for your marketing efforts.…There's no one-size-fits-all for marketing performance data.…Marketing campaigns can be a bit like snowflakes,…unique to themselves and unique to your business.…For Agile Marketing though,…it's important to consider your customer's journey.…Generally speaking, there are four stages.…First, there's awareness.…This is the point in time where a customer…becomes introduced to your product,…or your brand, or service and it can start with…a little bit of recognition.…A potential customer might say something like,…"Oh, I think I've heard of that."…And, it can escalate to a lot of awareness,…where a customer might say something like,…"Oh, everybody's talking about that."…Then, there's purchase intent.…
A customer might say,…"Oh, I've been giving that a lot of thought."…Or better yet, "I've really been…wanting to get one of those."…This is where the customer establishes some perception…as to the value of what you have to offer,…
- Who needs agile marketing?
- Triangulated vs. circular workflows
- Core values of agile marketing
- Data's role in marketing
- Analytics for agile marketing
- Reviewing best practices for data-driven marketing
- How to effectively bring a team together
- Using agile marketing tools
Skill Level Intermediate
Marketing Analytics: Setting and Measuring KPIswith Adriaan Brits42m 5s Intermediate
The Data Science of Marketingwith Chris DallaVilla2h 21m Intermediate
1. The Agile Marketing Playbook
2. Citizen Data Scientists and Agile Marketing
3. Agile Marketing Team
4. Agile Marketing Tools
Next steps1m 4s
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