From the course: Marketing to Generation Z

Marketing to a new generation

From the course: Marketing to Generation Z

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Marketing to a new generation

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(upbeat music) - Traditionalists, baby boomers, gen x-ers, millennials, and now gen Z? Marketers have five generations that they need to reach. This is not easy, because each generation is so different. Let's take something like toys. The traditionalist generation, they will tell you all about playing with jacks, or a yo-yo. - Ask a baby boomer, they'll tell you they're ready to rock a hula hoop, or maybe even play with their engaging pet rock. - You ask my generation, gen X, if video games came on the scene. All about Atari, or maybe Pong. - Millennials were busy playing with their Tamagotchis, or even trading Pokemon cards. - So clearly you can see each generation has different attitudes or behaviors, so marketing to them cannot be the same. You cannot reach one generation the way you've reached the others, and now we've got a whole new generation coming onto the scene, gen Z, and the time to get to know them is today. - So talk about changes with toys really quickly. I'm literally in mixed reality right now. My dad's right: each generation has preferences when it comes to what we buy, and where we buy it. So obviously it's time for everyone to adapt, and get to know the newest generation, gen Z. - I'm David Stillman, a generation X-er. - I'm Jonah Stillman, a gen Z-er. - And we're generational experts, and in this course, you're going to learn all about marketing to gen Z. Who are they, what makes them tick, what's shaped them? Do you know the difference between a digital pioneer, or a digital native? - Do you know the seven key traits to best connect with gen Z? All this and more, right here on LinkedIn Learning.

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