Marketing to Generation Z
With David Stillman and Jonah Stillman
Liked by 2,343 users
Duration: 28m
Skill level: Beginner
Released: 10/3/2019
Course details
Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah’s tips, you’ll be better prepared to market to this incredibly unique and diverse generation.
Skills you’ll gain
Meet the instructors
Learner reviews
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Aidan Kyando
Aidan Kyando
Media Presenter @ Sokabet Africa | Marketing, Digital Marketing
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Yudi Nurpujiari
Yudi Nurpujiari
Senior Relationship Manager Private Banking
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Gwendolyn Smith
Gwendolyn Smith
Accunting Assistant at AT&T
Contents
What’s included
- Test your knowledge 8 quizzes
- Learn on the go Access on tablet and phone