- Understanding different types of customers
- Key benefits of targeting for marketers
- Understanding B2C and B2B customers
- How to reach B2C and B2B customers
- Creating a buyer persona
- Using buyer personas to drive decisions
Skill Level Intermediate
- [Luan] Customers are the foundation of business success. We all need customers to purchase our goods and services. Whether that's an individual consumer, or organizational buyer. The role of marketing in business is to attract and retain customers. In this course we're going to look in detail about the customers that businesses need. We're going to discuss the importance of knowing your customer, how to reach your customers, and how to create buyer personas and use them in your marketing activity. My name is Luan Wise. I'm a chartered marketer and small business owner. I help organizations large and small with their marketing planning and implementation.
I can't wait to help you learn more about customer targeting, it's one of my favorite topics. So let's get started.