- Course title: Basics of Marketing: Integrated Marketing Strategies
- Platform: LinkedIn training
- Objective: Understand and apply integrated marketing strategies in different channels (traditional, digital and social media).
course content:
1. Why an integrated marketing choreography is critical to your success
2. Integration challenges:
- This course may address common challenges faced when integrating marketing efforts.
3. Brand Dance Dance:
- Immerse yourself in the brand dance concept - a seven-step framework.
Marketing Foundations: Integrated Marketing Strategies
With Mark Burgess
Liked by 2,175 users
Duration: 2h 5m
Skill level: Intermediate
Released: 9/12/2017
Course details
The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Mohsen Shokouhmand
Mohsen Shokouhmand
Marketing Business Development Manager
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Ricardo andres R.
Ricardo andres R.
Comunicador Social
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone