Skill Level Beginner
- Have you ever added a product to a website's cart then seen the same item in an advertisement on another site? That is a powerful type of marketing automation called retargeting which is just one of the many lessons taught during this course. If you are just getting started with marketing automation, this course is perfect for you. I'm Jon Chang, a product digital and growth marketer. During my career at both small and large disruptive organizations like Kickstarter and IBM Watson Marketing, I have used marketing automation to scale the effectiveness and impact of marketing campaigns like email, advertising, social media, mobile, and content. Automation is the best way to transform a marketing program from intermediate to advanced because it allows marketers to replicate a single task into nearly infinite iterations. In short, marketing automation simplifies the user journey. This course dives into the foundations of marketing automation. More specifically, this course dives into the key steps when planning and setting up automated user flows, retargeting, personalization, dynamic content, and reporting. There are a lot of concepts, but each one is individually dissected for easy digestion. I love the world of marketing automation and want you to love it to.