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- Adopting a new marketing strategy
- Identifying the bandwagon effect
- Evaluating new trends
- Deciding what campaigns to pause
- Developing a needs-gap analysis
- Finding a way to be opportunistic
- Developing a rapid priority approach
- Exploring strategy team development
- Generating ways to cut costs
Skill Level Intermediate
- When the world collectively experiences a crisis, disaster, or even a pandemic, marketers and brands face the challenge of deciding how to respond. And that response will be judged by consumers well beyond the duration of the crisis. Brands that respond with sincerity and sensitivity are applauded. Those that send tone deaf messages or exploit the situation are blacklisted. Right now, the world around us is experiencing an unprecedented situation. We're witnessing a global health crisis alongside economic uncertainty. This is truly a real challenge. We must handle our own personal anxiety, concerns and beliefs alongside the need to determine how we prepare messaging, and how to shift our marketing strategies appropriately. Hi, I'm Brad Batesole, and I've been advising globally leading brands on marketing strategies for the last 15 years. For the foreseeable future, you'll have to make marketing decisions with incomplete sets of data. You'll be facing the need to make rapid pivots, potentially shutter entire campaigns, and spin up new approaches. Additionally, you'll likely be faced with true ethical dilemmas. So join as I share how to navigate the complexity of marketing amidst crisis.