Marketing Communications Preview

Marketing Communications

With Deirdre Breakenridge Liked by 6,307 users
Duration: 1h 33m Skill level: Beginner Released: 7/11/2017

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Course details

In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiencesโ€”as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.

Skills youโ€™ll gain

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Sample certificate

Certificate of Completion

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Meet the instructor

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Contents

Whatโ€™s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 4 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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