Market Research Foundations

- What if there were a secret formula to capture attention, boost revenue, and create experiences for your customers that add so much value, they're downright magical? You'd be first in line, right? Guess what? There is a secret formula, and it's locked away inside your customers' minds. To find it, we have to know our customers, not just what they do but why they do it. In this course, we're going to dive into the qualitative and quantitative techniques today's modern marketer needs to know. We'll look at real-life examples of these techniques in action, discuss the tools to use, and develop best practices so that you can set up your next marketing research study with confidence. I'm Sarah Weise, market researcher and author of "InstaBrain." join me on LinkedIn Learning to unlock deep insights about your customers and start making clear, strategic decisions about the future of your product or brand.