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Managing tenders and contracts

Managing tenders and contracts: B2B Marketing Foundations: Pricing Strategies
Managing tenders and contracts: B2B Marketing Foundations: Pricing Strategies

B2B is a much more structured world than B2C, especially when it comes to making proposals and tenders to earn business. B2B customers want you to get the price as low as possible. You must change the conversation to focus on value first, then price. Don't let them separate the two.

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Skill Level Intermediate
45m 23s
Duration
24,831
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Skills covered in this course
B2B Marketing Branding Marketing

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